开心生肖

PINPAIZIXUNGUWEN

开心生肖Brand Consultant

很早以前,我们按需求购买商品,后来有了商号,区分同类别产品的不同价值。现在,我们面对的已经不只是基本需要,甚至品质需求。选择的多样性,消费观念的转变,让我们有了更多的选择性和更丰富的情感需求。而品牌也将再一次被的到重视,成为沟通商品与大众关系最有力的情感符号。

 

 


 

Do you understand me?

不是有多牛B,而是我有多懂你

 

开心生肖DUOMEYOULI,DUOMEQIANGDADEPINPAIBEISHU,SHIJINGJIUBUSHUAIDEKEXINLAIDEXIAOFEIXUANZE,RANERYIJINGBUSHIWEIYIXUANZE。DANGXIAGENGDUODEXIAOFEIXINGWEI,QUJUEYUPINPAINEIHEYUXINGXIANGZAISHICHANGHUANJINGXIAYUXIAOFEIZHEZHIJIANDEGOUTONGLIDU。GENGDONGDEXIAOFEIXUQIUDEPINPAI,CAINENGZUODEGENGHAO。

ERZHENGJIE,YINGDUIBUTONGDEPINPAI、PINLEI,WOMENSUOXUNQIUDEZHENGSHIYIGEQIADANGHAOCHUDEDAAN。

 

 

专业的市场分析洞察   /   品牌市场定位与视觉定位    /   产品线规划与命名   /   明星单品策划与市场策略定制 

 

品牌形象设计

 

Brand Image Design

品牌核心标识设计、VIS视觉设计、品牌视觉规划、品牌视觉调性导向、品牌推广物料等

 

摘要  品牌核心标识设计、VIS视觉设计、品牌视觉规划、品牌视觉调性导向、品牌推广物料

 

HAOWAIBIAOZONGRANGRENKANZHEXINXI,YERANGZIJIGENGYOUZIXIN。RANERBUPIPEIDECHUANZHEDABAN,ZONGYEXIANDEGEGEBURU。

开心生肖HAODEPINPAIXINGXIANG,YEJUEDINGZHERENMENDEXIAICHENGDU,PIPEIDEXINGXIANGSUZAO,YUQIYEJIPINPAIZISHENERYAN,QIDAOJUHE,HESHIJUEGUANLIDEGUANJIANXINGZUOYONG。YUSHOUZHONGERYAN,GENGNENGZHUNQUEDERENSHIDAOSHISHEIZAIHETAMENSHUOHUA,YOUXIAOJIANGDICHUANBOCHENGBEN。ZHUNQUEDEPINPAIDIAOXINGDAOXIANG,GENGNENGHENHAODEGAOSUSHOUZHONG,NISHITAMENDEPENGYOUERBUSHILURENJIA。

 


 

视觉体系的开发与管理

 

YUZHENGJIEERYAN,YONGYOUDUONIANDEPINPAISHIJUESHEJIJIGUANLIJINGYAN,YIYONGYOUDUOWEIXINGYEZISHENSHEJISHI,JIPINPAICEHUA、GOUJIASHI。NENGGOUQINGXIPINPAIMAILUO,CONGERCHENGXIANCHUYUZHIPIPEIDESHIJUEJINZITA。

 

核心标识设计  /  VIS视觉设计规范  /  品牌视觉调性导向  /  品牌推广物料

 

品牌IP打造

 

Brand IP Creation

 

IPDINGWEI、JIAOSESUZAO、WENHUANEIHE

开心生肖IP(Intellectual Property)ZHESHEDESHIJIAZHIGUAN、RENSHENGGUAN、SHIJIEGUANHUOZHEXUECENGMIANDEHANYI,TAZUIZHONGYAOHERENMENCHANSHENGWENHUAYUQINGGANSHANGDEGONGMING。

 


 

IPYINGXIAOZHUYAOJIUSHITONGGUOSHANGPINRENGEHUA,JIANGSHANGPINYUXIAOFEIZHEDEJULILAJINDEYINGXIAO。IPCHANPINNENGGOUGENGHAODEYU90HOU、00HOUNIANQINGXIAOFEIZHEJIAOLIU,XIANXIYINXIAOFEIZHE,ZAIGENJUXIAOFEIZHEDAZAOCHANPINHUOZHETIGONGFUWU。

IPYINGXIAOJIUFENWEIKUAJIEIPYINGXIAOHEPINPAIIPYINGXIAO,PINPAIIPYINGXIAOJIUSHIYIPINPAIBENSHENDEXIAOFEIQUNTIWEIZHU,TONGGUOCHIXU,BUJIANDUANDENEIRONG、QINGGAN、QINGHUAI,QUWEIDENGPINPAISHUCHUXIYINBINGSHENDUNIANHEYONGHU,XISHUIZHANGLIUDEHUODEZHANGQIYONGHULIULIANG。

 

 

品牌IP化

 

开心生肖PINPAIIPHUA,KEYIRANGPINPAICHUANBOGENGJINGZHUN,ZENGJIAYONGHUZHANXING,YANSHENXINNEIRONG,JIANGDIXUANZECHENGBEN,WEIPINPAICHUANGXINTIGONGLILIANG。

 

IP定位研究  /  IP角色设定  /  品牌IP标语  /  三视图(平面)  /  C4d模型图(三维)  /  5个IP衍生表情动作效果

 

 

SAOMIAOERWEIMAFENXIANGDAOWEIXIN

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